BIG FASHION BELGRADE

(built by Plaza centers)
Project type: Commercial Design

Client: Plaza Centers 
Year of completion: 2017
Location: Belgrade, Serbia

Details: Located on the banks of the Danube River, this new 45,000m2 mall includes two levels of shops with a third level for the food court and Cineplexx cinema.

The interior design approach was to incorporate elements from ‘the street’, particularly inspired by European influences. Paved flooring, decorative columns between stores, outdoor furniture and creative signage bring these ideas together in a expressive yet functional way, resulting in a vibrant and exciting shopping experience.

Photos by Itay Sikolski

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